THE INFLUENCE OF DIGITAL-BASED LEARNING ON STUDENTS' ENTREPRENEURIAL INTERESTS

Abstract

The development of digital technology has changed the learning paradigm and opened up new opportunities in the world of entrepreneurship, especially among university students. Digital learning functions to deliver learning materials and as a platform to develop creativity, collaboration, and technology-based business innovation. In the context of higher education, particularly at ITB Vinus Bogor, the transformation of learning to a digital system is a crucial step in shaping student character that is adaptive to global economic changes. This phenomenon serves as an important basis for research to understand the extent to which the implementation of digital learning can influence students' entrepreneurial interest on campus. This research aims to analyze the influence of digital learning on students' entrepreneurial aspirations. This research employed an associative survey method, involving 38 active student respondents. The results were collected using a questionnaire, which was then tested for validity and reliability. The study demonstrated that most of the items were valid and therefore suitable for use. Data analysis demonstrated that digital learning significantly contributes to students' entrepreneurial aspirations. The research concluded that the greater the students' involvement in digital learning, the stronger their drive for creative and innovative entrepreneurship. Technology-based learning fosters self-confidence, adaptability, and a sustainable entrepreneurial orientation. These findings provide an important foundation for developing digital entrepreneurship learning models in higher education.